International Inbound Travel Association (IITA)

An AI client since 2008, IITA (formerly RSAA) is the national nonprofit trade association representing the United States’ international inbound travel industry. IITA members include inbound tour operators and suppliers (lodging companies, transportation, destinations, attractions, restaurants, etc.) from across the country. IITA inbound tour operators are U.S.-based companies, which specialize in creating, marketing, and selling U.S. travel products to international travelers. A tour operator shall be considered an inbound tour operator when the majority of its revenue is derived from inbound international travelers to the United States. These inbound operators contract with overseas tour wholesalers, agents and other travel producers to provide tourist services throughout the US for their groups and FIT travelers.